Dates
- Cover date
- July-August 1957
- Pages
- 52
Editions and covers
- Original editionSource ↗
Creators
Stories
- MAD Coats of Arms · 2 pages
Proposed coats of arms for current celebrities.
- Wedding Album · Oh, Promise Me Dept. · 4 pages
Typical wedding pictures contrasted with pictures of the same couple six months later.
- Future TV Ad · 2 pages
Phony ad storyboard for KLM Airlines.
- Mr. Science · 3 pages
Mr. Science performs a simple experiment with a light bulb and nearly burns down the studio.
- $ucce$$ $tory · Healthy Competition Dept. · 2 pages
Story of Edgar's rise to the presidency of a corporation.
- Future Drive-Ins · Kindly Remain Seated Dept. · 3 pages
Ideas for foolish future drive-in facilities based on the success of drive-in banks, food, and movies.
- Modern Furniture · Shooting The Grand Rapids Dept. · 4 pages
A review of the "advantages" of modern furniture.
- The Mad Dog's Shopping Mart · Fido-Re-Mi Dept. · 2 pages
Items from a catalog for dogs.
- Baseball Is Ruining Our Children · 3 pages
Parody of the findings of Dr. Wertham regarding comic books, where nearly every juvenile delinquent has been found to have played or watched baseball.
- Scenes We'd Like To See: The Man On The Ledge · 1 pages
Man is ready to jump from a high building ledge but changes mind when his baby is brought to the window...then slips and falls anyway on baby's rattle.
- Collegiate Whimsey · 2 pages
- Products For TV Commercials, Inc. · Comparison Proves Cept. · 3 pages
Offerings from a company that makes products and props used as "Brand X" to compare to advertised products on tv.
- Orson Bean's "The Two Chinese Fellas Who Go To An American Restaurant" Routine · 4 pages
Illustrated comedy routine that reverses cliches about Chinese restaurants and people.
- The Spitball Contest · Little Squirt Dept. · 2 pages
An unusual ending to a spitball contest.
- TV Guise · Go Ax The Ol' Cable Dept. · 5 pages
Parody of TV Guide Magazine, with articles, ads and phony tv listings.
- MAD's Picture-Phone Backdrops · 2 pages
Ideas for backdrops so that when you answer the picture-phone of the future, you can still lie to people about where you are.
- Scenes We'd Like To See: The Last Minute Pardon · 1 pages
A pardon arrives at the prison just a little too late to save a man on death row.
- Meaningless Musings While Munching Miltown · MAD Observations Dept. · 0 pages
Goofy statements of the type that later appear as Alfred E. Neuman quotes under the magazine's masthead.
- MAD Picture Postcards · 1 pages
Three fake postcards of world scenery.
Reprinted in
The Worst from MAD (1958), More Trash from Mad (1958), The Organization Mad (1960), Like, Mad (1960), Mad about the Fifties (1997), Mad for Decades (2007)