Dates
- Cover date
- September 1958
- Pages
- 52
Editions and covers
- Original editionSource ↗
Creators
Stories
- MAD Answers Questions Most Asked By Camp Counselors · 2 pages
Questions summer camp counselors might have...but no answers.
- It's Fun To Phone! · Bet Telephone System · 1 pages
Parody of Bell Telephone System ad, showing how it's fun to phone your bookie.
- The MAD Primer · 3 pages
Parody of a reading primer, with a rather psychotic family.
- Don Martin at Large In a Haberdashery · 2 pages
Don sniffs (or worse) the handkerchiefs and coats before buying.
- How To Put Out An Imitation of MAD · Free-Loading Dept. · 2 pages
Instructions to other publishers and editors on how to imitate MAD.
- Rare Old Magazines · Look In The Yellowed Pages Dept. · 2 pages
Possible modern style magazines as they would have existed in history.
- Go West, Old Format · 3:10 To Yuma Dept. · 2 pages
Ways to punch up old tv shows by turning them into westerns.
- Go East, Old Western · 3:10 To Westport Dept. · 2 pages
Turning a western tv show into a Madison Avenue concept, Pallidin is hired to create an advertising campaign and when it doesn't work, forces a merger of two companies.
- Snob Appeal vs Slob Appeal · Lower The Pitch Dept. · 3 pages
Phony ads for Rancid's Deluxe Whiskey, Whammo Watchbands, Breezy of California jackets, and Aardvark Carpets, that show two different advertising approaches.
- The Chess Game · 1 pages
Fatal results from cheating at chess.
- The New, Improved, Rotten Circus · 4 pages
Henry compares modern circuses to old-fashioned ones...unfavorably.
- How To Play Golf · Tee And Sympathy Dept. · 3 pages
Bad tips on golfing, including giving up the game.
- One Day's Advice Columns...The Next Day's Headlines · Help Needed Dept....Help Heeded Dept. · 2 pages
What might be happening when people follow the advice they receive from newspaper columnists.
- Strangely Believe It! · 1 pages
Parody of Ripley's Believe It Or Not.
- The Wrong Lions · 2 pages
Parody of movie The Young Lions with twist ending involving the author of the book.
- The Great Mail Robbery · 1 pages
A robbery goes bad when the mail carrier seems to be indestructible.
- Boating · 4 pages
A look at when the boating craze gets out of hand and common traffic problems and situations will apply to boating.
- The Count-Down Man · 2 pages
Wally interviews the man who counts down rocket launches for NASA.
- The National Osographic Magazine · Around The World In Eighty Pictures Dept. · 5 pages
Parody of National Geographic Magazine.
- In A Penny Arcade · 1 pages
When two men finish playing a boxing game, the mechanical characters take over.
- Edited Advertising Slogans · 0 pages
Advertising slogans with a punch line following.
- The Skid-Row Bums · Chesterfind Cigarettes · 1 pages
Phony ad parody of Chesterfield Cigarettes ad.
Reprinted in
The Worst from MAD (1958), The Mad Frontier (1975), More Trash from Mad (1958), The Completely Mad Don Martin (1974), Fighting Mad (2004), Mad (1959), Mad Follies (1963), Mad about the Fifties (1997), Mad for Decades (2007)