CATALOG RECORD

Mad #49

EC · Series began 1952 · September 1959

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Dates

Cover date: September 1959
Pages: 52

Editions and covers

Original edition
Source ↗

Creators

pencils: Kelly Freas, Norman Mingo, Wally Wood, Don Martin, Bob Clarke, Dave Berg, Joe Orlando, Mort Drucker, George Woodbridge, Larry Malemaninks: Kelly Freas, Norman Mingo, Wally Wood, Don Martin, Bob Clarke, Dave Berg, Joe Orlando, Mort Drucker, George Woodbridge, Larry Malemancolors: Kelly Freasscript: Al Feldstein, Larry Siegel, Don Martin, Frank Jacobs, Dave Berg, Klaus Nordling, Arnie Kogen, Sy Reit, Sid Caesar, Paul Laikin, Al Jaffee

Stories

Stop Pushing - You'll All Get a Chance to Talk to Grandma · Cell Telephone System · 1 pages
Parody of long distance ad for Bell Telephone System.
The Mad Horror Primer · 4 pages
A grade-school reader type introduction to horror movies.
The Boy and His Toy · 2 pages
A boy breaks another boy's new toy and is then himself broken by the first boy.
Mad Looks at Book Clubs · 4 pages
Highly specialized book clubs.
Functional Architecture · Edifice Complex Dept. · 2 pages
Buildings that look like the companies they house.
Half-Finished Billboards · 4 pages
Fun combining the messages on billboards into a single new message when installing one message over another.
Scenes We'd Like to See: The Cops Close In · 1 pages
The cops stage a shootout, but the criminal moved out of the building weeks ago.
Family Magazines · What's Buzzin' Cousin Dept. · 3 pages
Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives.
America's Dream Car · Motorvational Research Dept. · 3 pages
A list of consumer complaints about modern car design and a suggestion of a design that addresses them...the Model T.
Shrunk World · 4 pages
Three of Sid Caesar's characters are guests on a parody of the tv show "Small World."
The Sculptor in His Studio · 1 pages
A sculptor handles his lazy assistant in an unusual manner.
Mad Medals for Everyday Heroes · 2 pages
Medals that could be awarded for overcoming everyday problems.
A Best Seller Hits the Commercial Trail · 4 pages
A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example.
TV Ads We'd Like to See · 1 pages
The day the Clawettes breath meter doesn't work; a parody of ad for Clorettes breath mints.
Lincoln's Gettysburg Address · 1 pages
The original address compared to an updated, "Cool School" version.
Mad's Specialized Resorts Section · Two Weeks with Prey Dept. · 2 pages
Resorts that cater to extreme niche markets.
TV Ads We'd Like To See · 1 pages
The day the Colgrate toothpaste invisible shield falls on the announcer. A parody of Colgate toothpaste ads.
Vic Tinny Gyms · Big Build-Up Dept. · 5 pages
Discusses the methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms.
The 17th Floor · 1 pages
A man knocks a spider out of a window and watches it fall.
Capsule Movie Reviews · 0 pages
One sentence reviews of movies.
We're Taking the Pledge at the Four Posies Society · Four Posies Whiskey · 1 pages
Parody of ad for Four Roses Whiskey.

Characters

PopeyeAlfred E. NeumanFrankenstein's monsterDraculaKing KongVictor FrankensteinThe Gill ManHarry S. TrumanMarilyn MonroeDwight D. EisenhowerBing CrosbyRicky NelsonQueen Elizabeth IINelson RockefellerDavid NelsonOzzie NelsonHarriet NelsonLiberacePrince CharlesPrince Philip, Duke of EdinburghWerewolfThe MummyMillard Fillmore

Reprinted in

The Worst from MAD (1958), The Voodoo Mad (1963), Mad (2018), The Completely Mad Don Martin (1974), More Trash from Mad (1958), Mad about the Fifties (1997), Mad for Decades (2007)