CATALOG RECORD

Mad #53

EC · Series began 1952 · March 1960

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Dates

Cover date: March 1960
On sale: December 29, 1959
Pages: 52

Editions and covers

Original edition
Source ↗

Creators

pencils: Kelly Freas, Joe Orlando, George Woodbridge, Norman Mingo, Bob Clarke, Don Martin, Wally Wood, Dave Berg, Mort Drucker, Bill Elder, Lester Kraussinks: Kelly Freas, George Woodbridge, Joe Orlando, Norman Mingo, Bob Clarke, Don Martin, Wally Wood, Dave Berg, Mort Drucker, Lester Krauss, Bill Eldercolors: Kelly Freasscript: Al Feldstein, Bill Gaines, Frank Jacobs, Don Martin, Tom Koch, E. Nelson Bridwell, Dave Berg, Nick Meglin, Larry Siegel, Sy Reit

Stories

Personalized Merchandising · What's In A Name Brand Dept. · 4 pages
How brands could be matched to the celebrities who endorse them.
Breakfast At Liggett's · 2 pages
A diner cook has an odd way of preparing scrambled eggs.
MAD's Tips On Highway Safety · Route Of All Evil Dept. · 2 pages
The wrong ways to implement common safe driving tips.
New Movie Monsters From Madison Avenue · It Came From Outta The Ad Space Dept. · 3 pages
Ideas for horror movies based on current advertising campaigns.
What Would Happen If Teenagers Ran The Country · Red, White, And Blue-Jeans Dept. · 4 pages
A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country."
The Rifle, Man! · Breech of Premise Dept. · 4 pages
After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers.
MAD's Society Page · Black-And-Blue Bloods Dept. · 3 pages
Comparing a typical newspaper society page to what it might look like if it were about common people.
Changing History For Commercial TV · Pull The Plug Dept. · 4 pages
How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors.
Valentines To People We've Fallen Out of Love With · Change of Heart Dept. · 2 pages
Valentines from the public to people we would mostly like to forget about.
Balcony Scene · 1 pages
A princess grows a flower in a strange location.
MAD Goes To An Alfred Hatchplot Movie · Murder Will Out-Sell Dept. · 4 pages
In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase.
Modern Sources of Untapped Energy · More Power To You Dept. · 3 pages
Power derived from various sources of modern human activity.
Skiing · Runners-Up Dept. · 4 pages
Problems of skiing, MAD's tips for skiing, and new uses for your skis after you quit.
Hazards of Illuminated Signs · Light Switch Dept. · 4 pages
Examples of messages that get corrupted when lights burn out on illuminated signs.
Down On Wall Street · 1 pages
A doctor reads a man's tongue as if it were a stock ticker tape.
Marvin Talks About "Small Cars" · Marginal Marvin Dept. · 0 pages
Marvin makes a few jokes about the controversy over auto engines in the rear vs. front.
Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!" · Kossacolor film · 1 pages
Nikita Khrushchev shows how easy it is to take highly detailed pictures of military installations with Kossacolor film.

Characters

Alfred E. NeumanJerry LewisElvis PresleyNikita KhrushchevFidel CastroDean MartinElizabeth TaylorMarlon Brando

Reprinted in

Three Ring Mad (1964), More Trash from Mad (1958), The Worst from MAD (1958), Mad Follies (1963), Mad Special [Mad Super Special] (1970), The Completely Mad Don Martin (1974), Dave Berg's Mad Trash (1977), Dave Berg's Mad Trash (1981), Mad (2018)