CATALOG RECORD

Mad #78

EC · Series began 1952 · April 1963

See live listings ♡ Sign in to add to Want List

Dates

Cover date: April 1963
Pages: 52

Editions and covers (2)

Copies of #78 are not all the same book. Here is how to tell each one apart.

Original edition30¢ cover
Source ↗
25¢ price variant25¢ cover

25¢

Printed cover price 25¢.
This edition’s page

Creators

pencils: Norman Mingo, Lester Krauss, Giuseppe Baggi, Sergio Aragonés, Mort Drucker, Don Martin, Bob Clarke, Antonio Prohías, George Woodbridge, United Press International, Joe Orlando, Dave Berg, Wally Woodinks: Norman Mingo, Lester Krauss, Giuseppe Baggi, Sergio Aragonés, Mort Drucker, Don Martin, Bob Clarke, Antonio Prohías, George Woodbridge, United Press International, Joe Orlando, Dave Berg, Wally Woodcolors: Norman Mingoscript: Sergio Aragonés, Frank Jacobs, Don Martin, Don Reilly, Antonio Prohías, Earle Doud, Gerald Gardner, Larry Siegel, Dave Berg, Stan Hart, Al Jaffee, Phil Hahn

Stories

East Side Story · 9 pages
World politics and political debate centered at the United Nations complex, presented as a musical fashioned after the film "West Side Story".
The Suicide · 1 pages
A woman tries to drown herself.
How Parents Guess Wrong About Their Kids' Future Careers · Great Oafs from Little Acorns Grow Dept. · 3 pages
Parents see their children exhibit certain behavior and predict, incorrectly, the child's future.
Untitled · 1 pages
The White Spy uses a paddle ball to assault the Black Spy; the Black Spy rolls a diving board away from the pool just as the While Spy jumps.
Future Group-Comparison Tests · With No Reimers or Reason Dept. · 4 pages
Commercial product comparison tests are taken to absurd lengths.
The Daily Monopoly · Editorial "I" Dept. · 3 pages
Parody of a modern newspaper.
In a Men's Haberdashery · 1 pages
A man takes his time selecting a handkerchief.
The Lighter Side of Dating · 4 pages
Series of cartoons examining and satirizing dating rituals.
The Darker Side of Telstar · Spatial Delivery Dept. · 3 pages
The good and bad points of the recently launched Telstar communications satellite are presented.
In the Klondike · 1 pages
Two men meet on a narrow mountain pass and attempt to pass each other.
Modern Chess · One False Move Dept. · 4 pages
Modifying the rules of the game and the look of the pieces of chess to reflect modern warfare issues.
Untitled · 1 pages
The Gray Spy lures the other spies into attacking each other; the Gray Spy uses an ejection seat in a taxi cab.
My First College Primer · Old Format, Frosh Approach Dept. · 3 pages
Examples of various types of college students.
The Emergency · Fire! Dept. · 1 pages
A man attempts to use the fire emergency system in an office building.
If "Mardy" Were Made in Hollywood Today · Playing For Bigger Steaks Dept. · 4 pages
Remaking the 1955 film "Marty" as a multi-million dollar epic.

Characters

Alfred E. NeumanThe Black SpyThe White SpyJohn F. KennedyNikita KhrushchevFrank SinatraFidel CastroMao ZedongTony CurtisMarlon BrandoBrigitte Bardot

Reprinted in

The Indigestible Mad (1968), The Worst from MAD (1958), Mad Follies (1963), The Completely Mad Don Martin (1974), Mad's Greatest Artists: Don Martin (2014), The Ridiculously Expensive Mad (1969), Mad Special [Mad Super Special] (1970), Dave Berg's Mad Trash (1977), Dave Berg's Mad Trash (1981), Mad's Greatest Artists: Mort Drucker (2012), Mad's Greatest Writers: Frank Jacobs (2015), Mad (2018)