CATALOG RECORD

Mad #96

EC · Series began 1952 · July 1965

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Dates

Cover date: July 1965
On sale: May 18, 1965
Pages: 52

Editions and covers

Original edition
Source ↗

Creators

pencils: Norman Mingo, Bob Clarke, Mort Drucker, Don Martin, Sergio Aragonés, Antonio Prohías, Joe Orlando, Jack Rickard, Paul Coker, Dave Berg, Al Jaffee, Irving Schildinks: Norman Mingo, Bob Clarke, Mort Drucker, Don Martin, Sergio Aragonés, Antonio Prohías, Joe Orlando, Jack Rickard, Paul Coker, Dave Berg, Al Jaffee, Irving Schildcolors: Norman Mingo, Irving Schildscript: Ronald Axe, Sol Weinstein, Arnie Kogen, Don Martin, Sergio Aragonés, Antonio Prohías, Tom Koch, Larry Siegel, Frank Jacobs, Dave Berg, Al Jaffee, Dick DeBartolo

Stories

Substandard Brands, Inc. · Department of the Inferior Dept. · 3 pages
Consumer products, parodying then current ad campaigns, which are blatantly and proudly inferior.
The Man From A.U.N.T.I.E. · Hollarin' Uncle Dept. · 6 pages
In a parody of the series The Man From U.N.C.L.E., two secret agents wander through a semi-serious plot trying to track down the head of a rival spy organization.
On the Job · 1 pages
A construction worker accidentally eats one of his tools for lunch.
Untitled · 1 pages
The White Spy tricks the Black Spy with a flying serum.
Unspoken Messages in TV Commercials · Sponsor Speak With Forked Tongue Dept. · 2 pages
Footnoting dialogue in commercials to reveal hidden facts about the product.
Show Biz Celebrities in Ordinary Life Situations · Off But Still "On" Dept. · 3 pages
Ordinary situations made unusual by the participation of a celebrity.
Untitled · 1 pages
The Black Spy lures the White Spy into a trap with a promise of stardom.
Today's Typical "Sales & Promotional" Gimmicks · Previews of Drumming-Up Attractions Dept. · 5 pages
Examples of sales promotions of dubious value.
Mad's Seed and Garden Catalog · Hoe-Hum Dept. · 3 pages
A garden supply catalog with bizarre plants and garden implements of dubious value.
The Lighter Side of the Boss · 4 pages
Satire of various people and their relationships with their boss at work.
In Injun Territory · 1 pages
A settler escapes two disguised Indian warriors with the aid of his horse.
TV Commercial Aids · Out! Damned Spot! Dept. · 3 pages
Devices designed to make television viewing more enjoyable.
Untitled · 1 pages
The Black and White Spies try to rescue the Gray Spy, who is trapped in a runaway carriage.
Crazy Fists · Socko B.O. Dept. · 7 pages
In a satire of the "boxing movie" genre, a youth gives up his ambitions to become a musician in order to make a living as a professional boxer.
The Indignant Husband · 1 pages
A man paints uncomplimentary graffiti about his wife.

Reprinted in

Mad Follies (1963), Mad (2018), Mad Special [Mad Super Special] (1970), The Completely Mad Don Martin (1974), The Ridiculously Expensive Mad (1969), Dave Berg's Mad Trash (1977), Dave Berg's Mad Trash (1981), Mad for Decades (2007), Mad's Greatest Artists: Don Martin (2014)