CATALOG RECORD

Mad #104

EC · Series began 1952 · July 1966

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Dates

Cover date: July 1966
On sale: May 17, 1966
Pages: 52

Editions and covers

Original edition
Source ↗

Creators

pencils: Norman Mingo, Jack Rickard, Paul Coker, Sergio Aragonés, Mort Drucker, Don Martin, George Woodbridge, Bob Clarke, Dave Berg, Al Jaffee, Irving Schildinks: Norman Mingo, Jack Rickard, Paul Coker, Sergio Aragonés, Mort Drucker, Don Martin, George Woodbridge, Bob Clarke, Dave Berg, Al Jaffee, Irving Schildcolors: Norman Mingo, Irving Schildscript: Frank Jacobs, Phil Hahn, Sergio Aragonés, Jack Hanrahan, Don Martin, Larry Siegel, William Garvin, Dave Berg, Al Jaffee, Stan Hart, Arnie Kogen, Dick DeBartolo

Stories

Advertising Campaigns with Ulterior Motives · Underhand Pitch Dept. · 4 pages
Examples of public service announcements that don't serve the public.
Another Mad Peek Through the Microscope · 2 pages
Humorous situations involving germs.
Future Wit & Wisdom Books · Funny-Bone-Heads Dept. · 3 pages
Books featuring humorous anecdotes and sayings from famous historical and contemporary people not known for being funny or clever.
In the Hospital · 1 pages
A patient gets a new IV drip.
Mixing Personal Politics with Careers · Party Poopers Dept. · 3 pages
Political extremists in every day jobs.
Stereotype-Casting · One-Two-Three-Formula Dept. · 3 pages
Applying stereotypical labels to groups of various demographic types.
Mad Visits the American Mediocrity Academy · Institution for the Criminally Inane Dept. · 4 pages
A visit to a teaching institution that trains people to be average.
Later on in the Hospital · 1 pages
A patient in a hospital gets a new IV drip.
A Portfolio of Shapely Mad Verse · 2 pages
Examples of text shaped into silhouettes of the item the text is describing.
The Lighter Side of High School · 4 pages
The humorous trials and tribulations of attending high school.
Road Signs We'd Really Like to See · Highway Ribbery Dept. · 2 pages
Traffic signs with cynical fine print.
Postage Stamp Advertising · Licking the Problem Dept. · 3 pages
Examples of what would happen if the U.S. Postal Service sold ad space on their postage stamps.
Mad Looks at the Voice Typewriter · Miss-Take-a-Letter Dept. · 3 pages
The pitfalls of a voice-activated typewriter that transcribes everything said.
Track and Field Foto-Plays · Running Commentary Dept. · 2 pages
Funny captions are added to vintage wire service photos from track and field events.
Still Later in the Hospital · 1 pages
A doctor removes a patient's body cast.
Loused Up in Space · Science Affliction Dept. · 6 pages
In a parody of the TV series "Lost in Space," a family of incompetent space explorers find a planet full of giant gemstones, prompting The Professor to try to kill them - - again.

Reprinted in

The Non-Violent Mad (1972), Mad Special [Mad Super Special] (1970), The Completely Mad Don Martin (1974), Mad (1959), The Ridiculously Expensive Mad (1969), Dave Berg's Mad Trash (1977), Dave Berg's Mad Trash (1981)