CATALOG RECORD

Mad #123

EC · Series began 1952 · December 1968

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Dates

Cover date: December 1968
On sale: October 10, 1968
Pages: 52

Editions and covers (4)

Copies of #123 are not all the same book. Here is how to tell each one apart.

1,189,168 Cover
Source ↗
1,112,362 Cover
This edition’s page
1,376,485 Cover
This edition’s page
1,111,784 Cover
This edition’s page

Creators

pencils: Norman Mingo, Don Martin, Paul Coker, Jack Rickard, Mort Drucker, Dave Berg, Sergio Aragonés, George Woodbridge, Antonio Prohías, Joe Orlando, Bob Clarke, Al Jaffeeinks: Norman Mingo, Don Martin, Paul Coker, Jack Rickard, Mort Drucker, Dave Berg, Sergio Aragonés, George Woodbridge, Antonio Prohías, Joe Orlando, Bob Clarke, Al Jaffeecolors: Norman Mingo, Don Martin, Al Jaffee, Jack Rickardscript: Don Martin, Bob Muccio, Frank Jacobs, Dean Norman, Dave Berg, Ronnie Nathan, Dick DeBartolo, Max Brandel, Sergio Aragonés, Larry Siegel, Antonio Prohías, Stan Hart, Paul Peter Porges, Lou Silverstone, Al Jaffee, Don Edwing

Stories

One Day in the Park 2 · 1 pages
A hippie carrying a "flower power" protest sign is seized and devoured by a carnivorous flower.
Adventures of The Red Baron or Happiness ist ein Kleine Kaput Beagle · 3 pages
Series of comic strips, drawn in the style of Charles Schulz, depicting the battles between Snoopy and The Red Baron from the German perspective.
Can a Lot · Knight-Schtick Dept. · 7 pages
In a parody of the musical "Camelot" (film adaptation, 1967), the president of a canned wax fruit corporation deals with the plots and drama of his board and his cheating wife.
Mad's Home Movies · Scream Gems Dept. · 4 pages
Scenes from home movies of a family's less than memorable vacation.
The Lighter Side of High School Football · 5 pages
Examples of the ridiculous side of high school football games and the people who attend them.
Mad About Fashion Fads · Hem and Haw-Haw Dept. · 1 pages
Satirical essay in verse form about the fashion industry.
A Psychedelic Diary · Round Trip Dept. · 2 pages
Pages from a diary recording the hallucinations of the author after sampling LSD.
One Evening at the Health Club · 1 pages
Two men open a health club steam cabinet and make a gruesome discovery.
Spy Vs. Spy · 1 pages
The Black Spy suckers the White Spy with a sound effects tape.
Free-Loader: The Magazine for Deadbeats · Born Freebie Dept. · 5 pages
A niche magazine aimed at people dedicated to getting other people to pay for their lives.
More Effective Advertising Spaces · Ad-Venture Dept. · 2 pages
Examples of advertising placement that would tie in with the individual situation.
On the Set · 1 pages
A film director tries to compensate for the height disparity of his two actors.
Mad Mini-Vision: Jugg for the Defense · 2 pages
In a parody of the TV series "Judd for the Defense," a humorless attorney must represent the spoiled brat son of a prominent citizen.
Mad Mini-Vision: Mannecch · 2 pages
Parody of the TV series "Mannix"; a not so bright private detective bungles all the cases his corporate employers assign him.
Mad Mini-Vision: It Takes a Crook · 2 pages
In a parody of the TV series "It Takes a Thief," an amorous thief is extorted into acting as a field agent for a secret government agency, when he can stop chasing girls.
Scenes We'd Like to See · 1 pages
Three famous scenes from Pinocchio, The Wizard of Oz and Peter Pan with different, more gruesome resolutions.

Characters

Alfred E. NeumanSnoopyThe Black SpyThe White SpyPinocchioJiminy CricketDorothy GaleThe Tin WoodmanWendy DarlingThe ScarecrowThe LionTotoPeter Pan

Reprinted in

Mad Special [Mad Super Special] (1970), Steaming Mad (1975), The Ridiculously Expensive Mad (1969), The Completely Mad Don Martin (1974), Mad (2018), Mad's Greatest Artists: Don Martin (2014), Mad's Greatest Writers: Frank Jacobs (2015)